Here is some eye candy, made by us, for you:

Visit us here : Overit Media Website

During a 2007 study of local search habits, 86% of people surveyed reported that they search for local businesses as compared to only 70% a year ago. (Source: Marchex)

Many businesses fall short of appealing to their local audiences. Search behavior is strongly connected to print advertising, still. As consumers view an ad in traditional media, they often then search for the company online. More often than not the consumer will then either (a) purchase a product or service online or (b) travel to the business to purchase a product or service in person.

In fact, businesses and advertisers who recognize this trend are spending roughly $5 billion dollars a year on local Internet ads. This is projected to grow to $25 billion within the next decade. Internet savvy businesses are closely watching and acting on the local optimization trend. Optimizing your site for local search traffic is in great demand and Overit Media has the answer.

Businesses with an online presence need not be selling a product or service for this equation to work. Businesses or organizations whose online presence is perhaps informational are able to attract the same traffic.

If your business is not optimized for local internet traffic you may be missing an entire segment of your target audience. That’s why we offer local internet search engine optimization (SEO) and Internet reputation management.

Local Search Engine Optimization Services:

Full-site analysis and strategy building
Competitive intelligence analysis
Organic, ethical on-page optimization
Code Optimization
Quality link building program
Google site maps

In addition we also provide monthly SEO maintenance programs that include the above, plus:

Article submissions
Directory submissions
Viral social media marketing (including viral video)
Social network creation and management
PPC management (local and global)

Internet reputation management:

Internet Press Releases
Blogs
Social Media Reputation Management

For more information, contact Joe Schaefer – Overit Media Search Engine Optimization Analyst/Strategist

The Hermes Creative Award is judged by the well-respected Association of Marketing and Communications Professionals. Recognition by the association lends itself to the standards set for excellence in the industry while speaking volumes for the top-notch production by Overit Media.

Overit Media, started in 1993, has grown to be an upscale design firm that caters to a wide range of clients through top-notch creative vision.

As the Association of Marketing and Communications Professionals honors those who contribute their unparalleled talents, the international organization of media professionals consists of those with high industry recognition.

The recognition of Overit’s work by the association by way of an award nod from a pool of talented professionals in the field is a testament to the high-quality, high-visibility work that Overit Media consistently produces.

Visit Overit Media’s entire professional portfolio on their site: www.overit.com.

Overit Media, an award-winning multimedia production company based in Albany, NY, has added two more advertising awards to its growing collection of accolades from the professional community.

The Albany Ad Club help its 35th annual Nori Awards on Friday, June 6th, 2008. The awards honor those companies and individuals who have demonstrated outstanding achievement in the advertising and communications communities in upstate New York.

The two awards that Overit picked up on Friday include the video for Trump Vodka – Russia and the print ad for Doane Stuart School’s science fair. The creative director for both projects is Overit Media’s Lawrence Basso.

Visit the Doane Stuart Website

Doane Stuart School Website

One mission of the Ad Club is to “raise the standards of work in the region,” while Overit Media has stepped up to the plate, not only in the region, but possibly as a power-player in the interantional ad community. The welcomed awards from the Ad Club testify to advertising excellence in the Capital Region, if not in the professional advertising community as a whole.

Overit Media, Albany, NY’s award-winning multimedia development firm, adds full SEO to its services

FOR IMMEDIATE RELEASE

Jun 18, 2008 – Overit Media, a multimedia development company located in Albany, NY announced today that their complete multimedia services now offer a full-scale, complete search engine marketing (SEO/SEM) solution in addition to their web & motion graphics design, DVD-ROM development and other upscale design services.

Offering a complete search engine optimization solution to clients fills a niche often missing among multimedia development firms. In the Albany, NY and surrounding Capital District area, interactive web and multimedia development companies often fall short of offering a complete solution design solution that includes Internet Marketing.

Utilizing a wide range of multimedia and design practices and techniques, Overit Media helps a client’s vision become a reality. A balance of attentive service and high-impact deliverables propels Overit Media’s clients into the limelight, no matter what the medium.

Overit Media’s full-time search engine optimization analyst and strategist, Joseph Schaefer, says, “Many companies in the area either focus on one aspect of interactive development or a just a few. With the addition of search marketing to the Overit arsenal we are able to see projects from concept to completion and beyond. We feel it is a service that will attract new clients as it provides them one team to deal with. Instead of having your website designed by one group and then going elsewhere to have it successfully marketed, a concept and its potential is seen all the way through by one creative company.”

Overit Media’s website states, “Whether film, DVD, print, Internet, radio, all of the above or a variety of other destinations is your target, Overit was built to propel you there. In the process of client engagement, in our successes as well as our lessons learned, we increasingly become the sum of our work. “

Overit Media’s SEO strategist agrees and Schaefer adds, “We are full-service development firm that offers the complete solution. Although I am one part of a many legs to this operation, the addition of full-scale SEO/SEM services makes the complete package a sound business move for any business in search of optimum visibility.”

Albany, New York’s Overit Media and its award-winning design team will have even greater successes as they raise the bar for other development firms, whether in the Capital District area or internationally.

Overit Media’s SEO, Joe Schaefer briefly describes his philosophy and motivation, “A company’s competition is my competition, from an SEO standpoint for clients and from an employee standpoint as I strive to bring the search engine optimization aspect of Overit Media to the heights of the power-players in the industry. It remains to be seen how well we play in traffic, but that’s the whole idea, we play in traffic so you don’t have to.”

Visit Overit Media’s website: http://www.overit.com

Overit Media
303 Hamilton St.
Albany, NY
518.465.8829

Overit Media, an award-winning multimedia development company located in Albany, NY announced today that their complete multimedia and website development services now offer website design in compliance with Web Accessibility Standards.

While Internet use continues to grow in general, Internet user demographics are changing as well. Putting emphasis on the many uses of the Internet (including commerce, education, health-care and recreational uses) drive’s Overit Media to incorporate website design strategies that include usability and accessibility for diverse segments of the population.

Web development technology is changing the way people see, hear and access websites and adhering to web accessibility standards is key to opening more doors for those with disabilities and those with abilities that are in transition.

Those who are affected by physical, cognitive or neurological issues are all examples of those who benefit from web design and development with accessibility as part of the planning and execution of a site launch.

“A major part of our design philosophy in regards to website accessibility is about having ethics and responsibility as designers and developers on the Internet. We’ve all seen traditional media make strides in delivering a message in a manner that addresses many needs and situations. The Internet should be no different” explains Overit Media’s search engine optimization strategist Joseph Schaefer

Overit Media was formed in 1993 by CEO Dan Dinsmore. By utilizing a wide range of multimedia and design practices and techniques, Overit Media helps a client’s vision become a reality. In the case of Web Accessibility, Overit aims to build on the experience and talent culled over the last 15 years in order to design client sites that appeal to and are accessible to audiences of many abilities and situations.

“While web design of this nature goes beyond planning for those with a slow Internet connection or focusing on a specific need, we aim to develop websites that cover the many aspects of Web Accessibility Standards.” said Schaefer

The balance of attentive service and high-impact deliverables mixed with web accessibility solutions makes for client websites that will benefit a larger audience. Offering a complete website accessibility solution opens the door for entire segments of a population to have a rewarding, educational and informational online experience.

Albany, New York’s Overit Media and its award-winning design team hopes to raise the bar for other website development firms, whether in the Capital District area or internationally.

Some folks open up the newspaper and head straight to the sports, local news or even the horoscopes.

We know this. We also know that the people who are looking at the horoscopes are trying to find out who they are. We can save you the .50 cent cost of the paper and tell you.

Let’s take a step back…the morning newspaper reading often starts with a fresh cup of Joe (coffee for you knuckleheads who don’t know). There is your answer and here’s why:

Hold on, I have to get a cup of coffee…

As we get older here at Overit, we were finding it harder to figure out our own friends’ behavior, so we got together over coffee and donuts and it dawned on us — an unscientific study began.

Our highly unscientific study was performed without permission and without prior knowledge, but it seems to be without fault, pending independent verification.

You see, we’ve figured out that there are roughly 5 types of caffeine fiends, er, I mean, coffee drinkers. This leads to 5 different personalities and then 5 different ways to approach people. Read on.

1) Biggest Cup Possible

This person isn’t necessarily picky about what goes in his/her
coffee; however, it is usually prepared the same way. The delivery
method is what is important here: it must be large and keep ‘em
coming.

Personality: This person is most likely the “fun” guy or gal; free-
spirited, smart, energetic, creative, loving.

2) Same Size, Same Way, Every Time

This person is picky about how he/she gets their coffee.

Personality: Controlling, in need of control

3) Mmmm, Subtle Flavors

This person can tell you the difference between Jamaican and
Costa Rican coffees, too much nut, too much this, too much that.

Personality: Anal retentive, too much time on their hands, usually
puts up a facade when it comes to relationships.

4) Nervous Wreck

This person whines and cries (on a nervous breakdown level)
when there is no coffee when they get to work or if the coffee
maker is broken at The Caffeine Café.

Personality: Run, don’t walk this person to the shrink

5) Decaf Freaks

These people will fill up cup after cup, morning after morning with decaf. Why you may ask?

Again, pending verification, there may be some new unchartered territory here that I don’t know about…some new after-the-fact effect that takes place, maybe many years down the road, because it’s not immediately known.

And, it’s not for the taste.

Have you had decaf? Trust me, there’s a difference and I am not a number 3. Perhaps they secretly want the caffeine and figure they have to drink 14 gallons of the stuff to get it, but still want to be able to say, in that holier than though manner, “Oh no, I drink decaf.”

Personality: ‘Nuff said

Did I mention that one of the ways they unnaturally decaffeinate coffee is by bathing it in methylen chloride?

Yum, fill ‘er up.

Wait…the neurons are firing, Yep, adrenaline is kicking into hyperdrive and a thought has occurred to me. 5 types of coffee drinkers, right? 5 friends on NBC’s old show Friends, which thankfully goes into the history books as the most drawn out and over-hyped sitcom endings to a popular show that started off on the right foot but took on the unfortunate face of mediocrity–to put it nicely.

Not being an avid Ross, Joey, Chandler, Rachel, and Monica re-run peeper on a regular basis, I’ll have to base my analysis on prior knowledge. Central Perk is their dealer and they get their fix
almost every episode while they are again not at work.

One or more of them always seems to be coming or going, but again, it’s usually not to work. Maybe it’s to another coffee house – the first sign of addiction…hiding your habits!

Here’s my (again, untested, unscientific, open for argument) analysis:

Ross – I would say he’s a number 5

Joey – I’ll throw him a bone and say he’s a number 1

Chandler – Call a shrink and get that Z-O-L-OF-T ready, he’s a 4

Rachel – 3, definite 3

Monica – As easy as the pie that she’s probably cooking in that kitchen that she “works” in – a 4

I forget the other one’s name – so I’ll just leave her out…

There are of course hybrids. I do think that there are people that fit slightly into one or more categories. That’s also how I feel about horoscopes. How can we split 6 billion peoples’ days into 12 categories?

Personally, I can fit at least two people that I know into each one of these coffee categories. Try it. Old habits are hard to break, but like Dr. Phil says or is it Oprah? Oh, who cares, they’re one and the same, “Take one habit and replace it with another.”

Okay, maybe neither of them said it, but one them has to fall. In the case of the knuckleheads I know, their old addictive habits have taken on a new look, one that is okay to enjoy at work (finally), at play and before 10 a.m. on a Sunday morning.

Are you reading this from work with your coffee directly next to you? Are you working or are you ‘homing from work’? Either way, we’d love to sit down with you, get you a piping hot cup of coffee and discuss your next project.

We live and breathe our work.

That’s true whether we are sitting in our offices or sparking creativity outside of Overit.

That said, here are some Overit employee sites to peek at:

Lawrence Basso Overit Media Art Director

Jonathan Christopher Overit Developer

You decide…

Here is an incomplete list of clients we work with (or have worked with):

arrow systems
steve case (revolution.com)
the case foundation
sage energy consulting
the state room
mezzo market
auxilia
daystar technologies
absolute promotions
captira
inquestar
blairhouse interiors group
overit records
northeast neuro group
rensselaer polytechnic institute
the chicago bulls
the denver nuggets
british american publishing
terforma
hoehn industries
autocom
id29
architechture+
saratoga window designs
universal records
slipdisc records
tech valley
albany colonie chamber of commerce
lou verruto
clear channel communications
big daddy drayage
latham circle mall
wakin’ up with the wolf
colonie center
wtry
wpyx
renaissance hotels of los angeles
the strausberg group
dkny
depaula chevrolet
elite systems
whitelake music & post
creative voice development group
mti instruments
jupiter enviormental
us west
sprite
pepsi
isleeve
albany pro musica
nyscasa
the music shack
bombers burrito bar
jt’s shrimp shack
ew enterprises
copy inks
the inking station
idols never die
fort christophers
carmines
nyspa
02 solutions
protocal records
step up
hughes opticians
decks, etc.
metroland
new york players
suny
northeast management
durvaj inc.
advantage travel
capital cruise
the mckrells
the van dyck
maxim engineering
liquid 8 records
beaux visage
cacophone records
a year in your life
hardshoe

Our Search Engine Optimization Services Include:

Full-site analysis and strategy building
Competitive intelligence analysis
Organic, ethical on-page optimization
Google site maps
Quality link building program
Article submissions
Directory submissions
Viral social media marketing (including viral video)
Social network creation and management
PPC management (local and global)
Mobile optimization

Overit has stepped up. What’s your plan?

For more information on how we can find more visibility for you and your website contact :
Overit’s Search Marketing Strategist.